That AI should fade into your day, give you back your time, and never demand your attention to do its job.
We watched the same scene play out hundreds of times. Smart people opening a chatbot, copy-pasting context, asking a thing, getting a clever answer, closing the tab — and tomorrow doing it all over again. The model was getting smarter; the human was doing all the same work.
The point of an assistant isn't to be smart. It's to remember. To anticipate. To do the small things you don't have time for. To know that Maria from XYZ is the one who needs gentle handling and that Tuesdays are bad for deep work because of standups. None of the popular AI tools were doing that — they were demos pretending to be products.
"The best assistant is the one you forget is there. Until you try to do something without it, and remember."
We're a small team operating out of Sofia. We've spent the last two decades building infrastructure, software, and tools for businesses across 11 European countries — call centers, fintech, e-commerce, financial services. We've seen what really moves the needle for working people, and what's just shiny.
We chose to build this for ourselves first. Every feature you see in AI exists because we needed it personally. The tool that was supposed to give us back our time wasn't being built by anyone — so we did. And now you can use it too.
We will never sell your data. We will never use your conversations to train any AI. We will never lock features behind a higher tier you didn't sign up for. We will keep the UI quiet, the price honest, and the work serious.
If we ever stop doing those things, we hope you call us out — loudly.
Questions, feedback, partnerships — write to hello@atanasov.org. A real person reads everything and replies, usually within hours.